The film was distributed by ARY Films. The film was released on September 25, 2015 in cinemas worldwide. The film became the biggest opening of all time in Pakistan as it was released on 80 screens. The film received mixed reviews from critics but became a runaway success at the box office grossing over ₨ 470 million, eventually becoming the highest-grossing Pakistani film worldwide, adjusted for inflation, beating out Choorian that had held the record for more than a decade.